by Paul Arden An engaging little book about the creative processes of good advertising, used here as a metaphor for business practice. Its full of short chapters with headings like ‘The person who doesn’t make mistakes is unlikely to make anything’, and ‘Don’t give a speech, put on a show’.
Why do our strategies fail? Developing a strategy for our business generally starts with a vision.We define where we want to be in say 5 years, and work out the steps we need to take to get there. We consider the human resources required, the operational processes to be applied,